American Philanthropy: The Generosity of a Nation and the Power in Gifting
With such a heavy focus on negativity and disheartening news in the public and media, it can be hard to recognize just how much goodness and positivity is actually still going on. The reality is that there’s tons of goodness out there, even today!
As we enter a brand new year, it’s time to
refocus our efforts on the positives, to place greater emphasis on what’s good
in the country and in the world, and bring that good news to the forefront!
With a better emphasis on positivity and optimism, we’re sure to ring in this
new year with a greater appreciation for what’s going on that is good,
positive, and instills more hope than fear.
America Gives
Most people don’t even realize that the United
States is actually a long-standing leader in philanthropic giving. In fact, the
Charities Aid Foundation (CAF) revealed through their World Giving Index that
over the past decade, the United States stands as the most generous country in the world.
This is based on three methods of giving:
helping a stranger, donating money, or volunteering one’s time. And for more
than ten years, people in the United States have ranked higher than any other
nation for giving in one or more of these three ways. The generosity of the
American people is there, so why do we never get to hear about these or focus
on such stories?
Well, perhaps we have to try a little harder
and find a new perspective to find just these very stories!
Generosity, Kindness, Support During
the Pandemic
As challenging and difficult as the pandemic
has been for people across the globe, there were actually hundreds of powerful,
empowering, and positive stories that emerged regarding the good deeds of some
in support of others. How do we miss these stories? Why do we not seem to
remember them as much as the sad and heartbreaking ones?
As much as we read stories about the 1% and
the hoarding of wealth, did you know that nearly 90% of affluent Americans gave to charitable
causes during 2020? Specifically, a study through the 2021 Bank of America
Study of Philanthropy revealed that 2020 saw an increase in support for local
needs within communities as well as more unrestricted gifting to nonprofit
organizations. During a period when everyone was struggling, those who could
afford it reached out to help and support their local communities.
In fact, this is expected to continue, as tax increases for the extremely wealthy are
expected to lead to a possible increase in charitable giving for greater tax
benefits.
Everyday Heroes and Givers
What’s even more powerful to hear is that it
wasn’t just the rich, wealthy, and affluent who found ways to spread generosity
and give to others. Across the nation, people everywhere have searched for and
found ways to give back to their local communities or humanity at large.
The CAF study specified three methods by which
American philanthropy gives most: volunteering time, donating money, or helping
a stranger. So let’s take a look at each:
Surge
in Volunteering
Data from LinkedIn during the 2020 year revealed members
experiencing a huge spike in volunteer work, which is common during times of
crisis, and the pandemic crisis proved no different. From the American Red
Cross to the Boy Scouts of America to Habitat for Humanity – nonprofits
experienced a huge influx of volunteers, nearly doubling their numbers from 2017.
These volunteers were everyday Americans giving what they could to their
communities and those in need.
Increase
in Donations
Even comparing 2020 to 2021, we see more
Americans on the trend of gifting as the economy recovers and as we work our
way back to a prosperous and fulfilling life. Giving Tuesday is a global
movement focused on gifting, giving, and generosity. Every year, Giving Tuesday
focuses on encouraging people to give what they can to those in need, be it
time, talents, money, or more.
Just on Giving Tuesday alone, November 30th,
2021, the organization estimated an increase in adults
participating in the United States to be near 6% compared to 2020. Their data
also showed that by 6% more Americans giving, there was nearly $2.7 billion in
giving for 2021 just for November 30th. This is an increase of 9% from 2020 and
a 37% increase from 2019’s Giving Tuesday.
Helping
a Stranger
Although it’s not as easy to track in terms of
volunteering or financial donations, one of the biggest influxes in American
generosity and philanthropy comes in the form of helping a stranger. We can’t
really quantify or measure these acts as we can with volunteering and
donations, but the stories are often more powerful.
From stories about small businesses providing
food to struggling families in New York, to families taking in strangers during
the 2020 snowstorm in Texas, to magazine and resource donations to struggling
schools, to people helping drive neighbors to vaccination sites – these small
acts of kindness are everywhere!
Giving in 2022
These stories and statistics are so important
to keep in mind as we start this new 2022 year afresh. We remember we’re the
nation of philanthropy and the nation of giving, and that is what keeps us a
united nation. Whether you’re able to volunteer your time to help others or a
specific cause, or you’re able to donate money, food, or resources to those in
need, or you find an opportunity to help out a stranger with an act of
kindness.
As you look to focus on the positives in 2022
and keep your own optimism and hope alive for this new year, consider a magazine subscription for yourself or as a gift to help bring the focus back
to the stories that inspire good!
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